With the highly anticipated Super Bowl 59 approaching, viewers can expect a barrage of captivating ads from big-name brands vying for attention during breaks in the game between the Philadelphia Eagles and the Kansas City Chiefs. From celebrities to cute animals and snack brands, this year’s lineup is set to impress over 120 million viewers tuning in through Fox and Tubi.
- Record Demand:
- Ad space for this year’s Super Bowl was in high demand, with spots selling out in November and a waitlist for eager marketers willing to take any available space. This demand has resulted in record-high prices, with some 30-second spots going for a reported $8 million or even more. The previous year saw spots selling for around $7 million, highlighting the upward trend in Super Bowl ad prices.
- Advertiser Mix:
- The mix of ad categories for the upcoming event remains consistent with the usual suspects such as beverages, snacks, tech companies, and telcos. However, there is a noticeable increase in advertisements focusing on AI and slightly more pharmaceutical companies this year. Surprisingly, the movie promos and automakers categories are down, with only a few brands like Stellantis’ Jeep and Ram making an appearance.
- Unique Circumstances:
- The lead-up to this year’s game faced unpredictability due to the California wildfires in January. State Farm opted out of advertising to focus on the fires, while some advertisers encountered production delays. Despite these challenges, efforts were made to accommodate advertisers’ needs while ensuring safety for all involved.
As the game draws nearer, advertisers are expected to release teasers and previews of their upcoming ads. From Budweiser’s heartwarming ad featuring a Clydesdale foal to Michelob Ultra’s quirky commercial starring Willem Dafoe and Catherine O’Hara as pickleball hustlers, the pre-game buzz is palpable. Teasers from brands like Hellman’s and Uber Eats hint at exciting ad campaigns featuring popular celebrities.
As the Super Bowl approaches, it’s clear that advertisers are pulling out all the stops to create engaging and memorable commercials that will resonate with viewers long after the final whistle blows. Stay tuned for the unveiling of these highly-anticipated ads and get ready to be entertained during the breaks in one of the most-watched events of the year.
