You won’t believe what this organic producer is giving away for free!

In a surprising move, a multimillion-dollar organic seed company in upstate New York is making dramatic changes by ending sales and giving away hundreds of seed varieties. Fruition Seeds, run by Petra Page-Mann and Matthew Goldfarb, is shifting gears to focus on sharing rather than selling. This unexpected decision has sparked both inspiration and bewilderment in their community of Naples, with some questioning the practicality of such a bold move.

Here are key points to consider about Fruition Seeds’ radical shift in business model:

• New Approach: Fruition Seeds is letting go of workers, ceasing sales, and relying on public goodwill to continue their seed distribution on a much smaller budget. This change marks a departure from their previous success with millions in sales and a prominent profile in the industry.
• Philosophy Shift: Page-Mann and Goldfarb believe that seeds are gifts and should be shared freely. They aim to eliminate barriers to access and challenge the idea of commodifying nature and resources. By giving away seeds and relying on donations, they are embracing a new way of doing business based on trust and community support.
• Community Response: While some have expressed support and excitement for this new direction, others have raised concerns about sustainability and economic viability. The decision to transition from a sales model to a gift-based system has sparked a mix of reactions within their village and beyond.
• Future Plans: Fruition Seeds will focus on hosting events and visiting cities to distribute seeds next year, expanding their outreach beyond traditional sales channels. They are inspired by the concept of offering all resources as gifts, in alignment with their vision of a more harmonious and sustainable future.

As Fruition Seeds embarks on this unconventional journey, they invite others to join them in reimagining the way business can be conducted. By embracing the spirit of generosity and collaboration, they hope to create a thriving ecosystem where seeds, resources, and knowledge are shared freely for the benefit of all. This bold step may not have all the answers, but it is a powerful statement about the potential for transformation and innovation in the world of agriculture and sustainability.