In a surprising turn of events, Apple has reached a $95 million settlement in a lawsuit accusing the tech giant of using its virtual assistant Siri to intrude on users’ conversations without their knowledge. The lawsuit, which has been ongoing for five years, alleged that Apple activated Siri to record discussions through iPhones and other devices equipped with the virtual assistant, even when users did not intentionally trigger it with the phrase, “Hey, Siri.”
Some of the recorded conversations were reportedly shared with advertisers to target consumers with relevant products and services in an invasive manner. These allegations directly contradicted Apple’s reputation for prioritizing user privacy, a principle that CEO Tim Cook has consistently championed as a fundamental human right.
Despite the settlement, Apple has not admitted any wrongdoing and still requires approval from U.S. District Judge Jeffrey White. If the terms are accepted, millions of consumers who owned Siri-enabled devices between September 17, 2014, and the end of last year will be eligible to file claims. Each consumer could receive compensation of up to $20 per device, with limitations on claims up to five devices per person.
Although this settlement represents a fraction of Apple’s massive profits over the years, it addresses potential violations of privacy laws that could have resulted in much higher payments had the case proceeded to trial. Legal fees and expenses could amount to $29.6 million from the settlement fund, while only a small percentage of eligible consumers are expected to pursue claims.
Ultimately, this settlement highlights the importance of user privacy and the accountability that tech companies like Apple must uphold in protecting sensitive information. It serves as a reminder that consumer trust should be paramount in the digital age, encouraging companies to prioritize ethical practices and transparency in their operations.
Leave feedback about this