With the Latin American travel scene on the rise, St Lucia is gearing up to capture the attention of visitors from the region. The Minister of Tourism, Dr. Ernest Hillaire, highlighted the growing demand in Latin America for the Caribbean experience during the Americas Showcase event. While acknowledging the challenges posed by a lack of direct flights, Hillaire emphasized the strategic discussions with the Venezuelan government to bridge the gap between the two regions.
Here’s how St Lucia plans to make a mark in the Latin American market:
- Negotiating a direct flight from Caracas to St Lucia, opening up South and Central America to Caribbean tourism.
- Leveraging St Lucia’s allure as a honeymoon destination to attract romance-seeking travelers from Latin America.
- Promoting the island’s unique blend of adventure, beaches, mountains, and rivers to offer a well-rounded experience to visitors.
Head of Marketing at the St Lucia Tourism Authority, Dexter Percil, shed light on the upcoming campaign to showcase the island’s attractions in key markets. By highlighting the richness and uniqueness of St Lucia’s offerings, the campaign aims to appeal to affluent Latin American travelers seeking something extraordinary.
Venezuelan Ambassador to St Lucia, Leif Escalona, expressed enthusiasm about Venezuela’s potential as a travel hub for the Caribbean. With a short flight duration from Caracas to St Lucia, Venezuela aims to encourage multi-destination tourism in collaboration with Caribbean countries.
As St Lucia prepares to make its mark on the Latin American travel scene, the focus remains on highlighting its distinct appeal and positioning itself as a premier destination for visitors seeking a unique and unforgettable experience in the Caribbean.
