In the competitive world of banking, where technical skills were often considered the cornerstone of success, I found myself hitting a roadblock early in my career. Despite putting in effort and dedication, promotions eluded me. It was a confusing time, prompting me to reflect on my approach to career advancement.
Harvey Coleman’s research on career success, which highlighted the importance of performance, image, and exposure (PIE), opened my eyes to a new perspective. Only 10% of success was tied to performance, while image and exposure held much greater weight at 30% and 60%, respectively.
Let’s delve deeper into each component of the PIE framework:
Image: Your Reputation at Work
- Your reputation precedes you in the workplace, shaping how others perceive your capabilities.
- Personal anecdotes like my experience as an FX sales professional underscore the significant impact of image. Despite improving my skills, a negative impression hindered my growth.
- Building a robust personal brand, such as showcasing additional skills beyond your core expertise, can help reshape perceptions. Consider opportunities like leading training sessions to establish a new reputation within the organization.
How to Build Your Personal Brand
- Cultivate a signature skill that sets you apart and adds value to your role.
- Embrace external opportunities like volunteering and public speaking to expand your brand beyond internal confines.
- Share your narrative through storytelling to convey personality, capabilities, and values effectively.
Exposure: How Well Do People Know You?
- Visibility is key to career progression, ensuring that decision-makers recognize your contributions.
- My experience of missing out on a promotion due to a lack of exposure underscores the critical nature of this component.
- Actively seek opportunities to increase visibility, whether through active participation in meetings, volunteering for high-profile tasks, or pursuing international experiences to broaden your network.
By completing your PIE — focusing on not just performance but also image and exposure — you position yourself for sustained career growth and success. Embrace the multifaceted nature of career advancement and reap the rewards of a well-rounded professional framework.
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