Engage in this week’s discussion on the RealTrending podcast as Tracey Velt converses with Tiffani Marroquin, the brains behind growth and innovation at JPAR Real Estate. Get ready to dive into the world of artificial intelligence (AI) and its impact on the real estate industry, highlighting JPAR’s cutting-edge solutions that revolutionize agent and brokerage performance.
Marroquin shares her journey into the realm of AI, influenced by a tech-savvy upbringing during a time of rapid technological advancements. Witnessing her parents endure grueling commutes to work sparked a desire for an innovative approach, eventually leading her to the real estate sector.
Discover the innovative strategies employed by JPAR and its affiliates to harness the power of AI and machine learning under Marroquin’s expertise:
Creating a custom knowledge base using ChatGPT, designed as a “second business brain” to streamline operations and provide tailored insights based on business information.
Implementing a personality quiz powered by AI to guide agents towards personalized training routes, enhancing their skill development based on individual strengths.
Transforming transcripts from past training sessions into a valuable knowledge base or social media content, leveraging existing resources to foster growth and efficiency within the organization.
Marroquin emphasizes a shift towards smarter, rather than more, with a strategic integration of AI and automation. By leveraging technology as a digital co-pilot, businesses gain valuable time to nurture relationships, create value, and drive growth.
Explore the limitless potential of AI in real estate with Marroquin’s expert insights:
Empower agents to automate time-consuming tasks like data scraping from the MLS, personalized client communications, and listing presentations, enabling them to focus on building client relationships and driving business growth.
Adapt to the evolving landscape of AI and technology in the real estate industry, embracing change as a collaborative ally rather than a competitive threat.
As Marroquin paints a visionary picture of industrywide changes in AI and technology use by 2024, she encourages real estate professionals to embrace the endless possibilities of hyper-personalization offered by AI tools. Embrace the future of real estate with open arms, where innovation and technology shape a new era of efficiency and growth.
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