The gig economy is surging, with millions of Americans engaging in side hustles to supplement their income or chase their passions. In a recent TurboTax survey of 1,000 side hustlers, 72% revealed they seek side gigs for extra cash, while 44% crave the freedom and flexibility these opportunities provide.
Unveiling the US cities with the biggest side hustle demand, we examined search interest related to popular gig roles. These areas shine due to strong consumer demand and local factors shaping the gig landscape.
Where gig work is booming: The US cities with the highest side hustle demand
- Freelance graphic design: Myrtle Beach, SC
- Dog walking: Boston, MA
- Pet sitting: Bend, OR
- Online Tutoring: Huntsville, AL
- Rideshare and delivery services: Honolulu, HI
- Virtual assistance: Santa Barbara, CA
- Handyman services: Youngstown, OH
- Social media management: Champaign, IL
- Photography: Elmira, NY, Rapid City, SD, Charlottesville, VA (tie)
- House sitting: Madison, WI
- Child care: Elmira, NY
- Personal assistance: Helena, MT
- Personal fitness training: Panama City, FL
- Lawn care and landscaping: St. Joseph, MO
- Vacation rentals: Panama City, FL
- House cleaning: St. Joseph, MO
Why side hustles are thriving in these cities
These cities’ demand for side hustles stems from varying factors like economic trends, local demographics, and lifestyle influences. From tourism magnets like Honolulu to tech hubs like Huntsville, each locale presents unique opportunities driven by distinct needs.
Amid growing side hustle trends, 69% of hustlers earn less than the national median household income. Yet, passion, financial needs, and lifestyle desires push them to venture into side gigs.
Finances and earnings
While many start side hustles to bridge financial gaps, 10% aim to turn it into a full-time venture. Amid side hustle demand fluctuations, 45% earn less than $500 per month while 27% top $1,000.
Popular side hustles
- Rideshare and delivery services (21%)
- Handyman services (18%)
- Social media influencer/creator (16%)
- Babysitting and childcare (15%)
- Pet sitting and dog walking (12%)
Time commitments
- Less than 10 hours per week (50%)
- 11-20 hours (27%)
- 21-30 hours (13%)
- 31-40 hours (5%)
- 40+ hours (5%)
Even with challenges like market competition and seasonal demand, many side hustlers thrive. Building a robust online presence, leveraging existing skills, and flexibly managing services can lead to heightened success.
In shaping the future of side hustle demand in the US, capitalizing on regional trends and customer demands is crucial for maximizing income potential. With TurboTax, managing side hustle earnings and taxes becomes a breeze, ensuring you file confidently and secure the deductions you deserve.
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