Imagine this scenario: You’ve finally landed a job interview with your dream company, and the interviewer throws the question at you, "What is it about us that drew you to our company?" Will you be prepared with a thoughtful and genuine answer, or will you find yourself stumbling for words? Doing your homework on the company before applying is crucial, not only for acing the interview but also for determining if it’s a place where you would thrive. Here are some ingenious ways to research a company before sending in your resume.
- Learn About The People Who Work At The Company
Most companies have a staff page on their website where they showcase their employees. This is a goldmine of information as you can get a glimpse of the team you may potentially join. Reach out to them professionally, introduce yourself, and express your interest in learning about the company and its work environment. Respect their privacy and boundaries, and if they respond, take it as an opportunity to gain valuable insights. If not, move on graciously.
- Find Out What The Company Is Sharing On Social Media
In this social media age, companies are active on various platforms, giving you a peek into their values and culture. Dive into their Facebook, Twitter, LinkedIn, YouTube, and other accounts to see what they are promoting, sharing, or interacting with. Pay attention to the events, articles, or interactions that resonate with you. Make a note of these details and consider referencing them in your cover letter or interview to show your genuine interest.
- See What The Employees Are Saying
Platforms like Indeed, Glassdoor, and Comparably have revolutionized the way we can assess a company’s reputation from an employee’s perspective. Take advantage of these sites to read reviews, ratings, and feedback from current and former employees. Gain insights into the company’s culture, benefits, work environment, and even salary ranges. These honest assessments can be invaluable in guiding your decision-making process and helping you land a job that aligns with your values.
In conclusion, dedicating time to research a company before applying can significantly impact your job search journey. Don’t underestimate the power of background research in finding a workplace where you can thrive and grow professionally. So, roll up your sleeves, dig deep into your dream company’s online presence, and show up for that interview armed with valuable knowledge. Your future self will thank you for putting in the effort to find the perfect fit.
