The countdown to Christmas has begun, and Canadians gearing up for holiday shopping are in for a shorter Black Friday rush this year. With five fewer days between Black Friday on Nov. 29 and Christmas Eve due to a later U.S. Thanksgiving, retailers are reevaluating their marketing strategies and customers are feeling the pressure to start shopping earlier.
Here are some key points to consider in light of this shortened shopping period:
- Retailers are getting a head start: Vying for customer attention, retailers are rolling out pre-Black Friday sales and promotions earlier than ever before. Costco, Dollarama, and Winners were amongst the first to stock holiday merchandise even before Halloween was over.
- Retailers are strategizing: Canadian retailers like Canadian Tire and Spin Master Corp. are adjusting their marketing campaigns to address the shift in timing between Black Friday and Christmas. The focus is on aggressive promotion and targeting peak consumer intent.
- The significance of Black Friday: Black Friday remains a pivotal shopping day for Canadians, with 84% identifying it as crucial for spending. Cyber Monday/Week follows closely behind at 65%.
- Shifting consumer habits: Despite the shorter shopping period, consumers are planned in their holiday spending. The average respondent is expected to spend $972, with a significant portion allocated for Black Friday and Cyber Monday/Week deals.
In conclusion, while the condensed shopping timeline may increase pressure on both retailers and consumers, adaptability and strategic planning can still lead to a successful holiday shopping season. Stay tuned for exciting promotions and deals as retailers navigate this unique shopping landscape.
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