These Canadian companies are thriving post-pandemic – find out who made it!

As the world plunged into the chaos of the COVID-19 pandemic, West Coast Seeds found itself swept up in an unexpected whirlwind. Aaron Saks, the president of the seed business based in Delta, B.C., vividly recalls the surreal moment when sales skyrocketed beyond imagination. The demand for seeds was so overwhelming that even competitors had to shut down their websites due to the inability to keep up with orders.

1. Adapting to the Surge: To cope with the unprecedented surge in demand, West Coast Seeds implemented a strict order acceptance window and assembled a team of nearly 200 staff working tirelessly to fulfill orders. From makeshift outdoor tents to sourcing envelopes from Staples, the team found innovative solutions to meet the needs of their customers.
2. A Growth Spurt Amidst Chaos: Five years down the line, West Coast Seeds has not only weathered the storm but also flourished. The onset of the pandemic opened new avenues of growth, propelling the 42-year-old seed business into uncharted territory.

Like many other Canadian businesses, West Coast Seeds forged deeper connections with existing customers and attracted a wave of new patrons during the pandemic. This unforeseen wave of interest spurred by the health crisis extended to various sectors, from sports gear to baking ware, where hobbies flourished as people sought solace in new pastimes.

1. Embracing Change and Expansion: Despite the decrease in sales post-pandemic peak, businesses that were beneficiaries of the COVID-19 era embraced the need for growth and adaptation. West Coast Seeds explored new facility possibilities, while The Guild House in Toronto poured resources into catering to a newfound interest in board games and role-playing games.
2. Encouraging Community Engagement: The Guild House witnessed a surge in interest, with customers delving into games like Warhammer and Magic the Gathering. Regular events and gatherings now bring enthusiasts together, fostering a sense of community and connection amidst turbulent times.
3. Steady Growth Amidst Challenges: Scrap Chicks, a paper craft shop in Oakbank, M.B., saw sustained customer interest post-lockdowns as people explored the art of scrapbooking. The hobby, evolving beyond conventional forms, offered a creative outlet for stress relief and community engagement.

The loyalty of customers will be tested as economic tensions between Canada and the U.S. loom large, threatening to impact the cost of goods across borders. The challenge lies in navigating these turbulent waters while maintaining the vital bond with customers that was strengthened during the pandemic.

In a landscape where many businesses faced closure or financial turmoil, the success story of West Coast Seeds stands as a beacon of hope. As the company emerges from the trade crisis, the timeless relevance of growing one’s food to tackle rising costs, food security concerns, and sustainability remains a guiding light.

In the wake of uncertainties and shifting tides, it is the resilience, adaptability, and unwavering commitment to customers that will carry businesses through the storms of change.