THE FINANCIAL EYE CARIBBEAN The Key to Success: Putting Principles Before Profits in Business
CARIBBEAN

The Key to Success: Putting Principles Before Profits in Business

The Key to Success: Putting Principles Before Profits in Business

In the realm of family-owned businesses (FOBs), the role of women continues to spark both interest and controversy within the family business literature. The ongoing debate surrounding this subject has drawn attention away from addressing the issue of marginalization faced by men, as highlighted by the insights of the third female entrepreneur in a series of conversations with women involved in FOBs. Despite the differing perspectives, these discussions underscore the power of unity amidst diverse viewpoints.

Michelle Chong, the CEO of Honey Bun 1982 Limited, has emerged as a prominent figure in the world of family-owned businesses, embracing the belief that "everything rises and falls on leadership," a sentiment echoed by leadership expert John C. Maxwell. Chong argues that true leadership transcends gender, emphasizing that success in business is attainable for both men and women who embody the right approach and attitude. Through my conversation with Michelle Chong, a wealth of insights and value emerged for the broader business community.

  1. Motivation and Entrepreneurship: When questioned about her journey into business, Michelle Chong reveals that her husband’s acquisition of Honey Bun became the catalyst for her own entrepreneurial pursuits. Embracing the opportunity to venture into business alongside her spouse, Chong’s transition from teaching to business ownership was driven by a personal passion for entrepreneurship deeply rooted in her Chinese heritage.
  2. The Role of Gender in Leadership: Chong challenges the common perception that women face unique challenges or advantages in leading a business. From her perspective, distinguishing between male and female leadership in FOBs is misguided, as both genders possess the capacity for success when equipped with the right skills and mindset. Her successful partnership with her husband underscores the complementary strengths that different individuals bring to the table, transcending conventional gender stereotypes.
  3. Navigating Family Dynamics in Business: As Honey Bun evolved from a casual venture into a formal family-owned business, Chong emphasizes the importance of implementing governance structures and embracing a professional approach to business operations. The transition to viewing the business as a formal entity necessitated the establishment of boards, advisors, and structured corporate governance practices, transforming the organization from a mom-and-pop setup to a well-structured family enterprise.
  4. Business Challenges and Principles: Chong candidly discusses the challenges of conducting business in Jamaica, citing bureaucratic hurdles, banking difficulties, generational transitions, and staffing issues among the top obstacles. She emphasizes the importance of essential guiding principles in business, advocating for the establishment of advisory boards, the acquisition of essential business skills, and a commitment to integrity and ethical conduct as foundational elements of successful entrepreneurship.

Reflecting on her father’s influential role in shaping her work ethic and business acumen, Chong acknowledges the enduring impact of early exposure to business dynamics and strong leadership principles. Despite the challenges and differences encountered in working alongside her husband, she highlights the significance of faith, acceptance, and mutual respect in overcoming obstacles and maintaining harmonious relationships in both business and family spheres.

In contemplating the future of Jamaica’s business landscape, Chong envisions a community of passionate, principled entrepreneurs driven by a desire to excel and contribute positively to society. Emphasizing the value of treating individuals fairly, maintaining honesty, and upholding ethical standards, she advocates for a business environment where principles guide decision-making and ultimately pave the way for sustained success and growth.

Michelle Chong’s narrative, marked by a commitment to ethical business practices and a deep sense of personal integrity, offers a compelling vision for the future of family-owned businesses and entrepreneurship in Jamaica. Her journey serves as a testament to the enduring impact of principled leadership and the transformative power of unity amid diversity in the realm of business.


Lawrence Nicholson, PhD, a seasoned academic and expert in business management, delves into the nuanced world of family-owned businesses, shedding light on the remarkable journey of Michelle Chong and the valuable lessons gleaned from her experiences. Through engaging conversations and profound insights, Chong’s story emerges as a poignant narrative of resilience, integrity, and unwavering dedication to ethical business practices. As Jamaica’s business landscape continues to evolve, Chong’s principled approach serves as a guiding light, illuminating the path towards sustainable growth and prosperity for future generations of entrepreneurs.

For more inquiries or to explore further insights on entrepreneurship and family-owned businesses, contact Lawrence Nicholson at lawrence.n.08@gmail.com with the promise of continued discovery and exploration in the ever-evolving world of business.

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