Pioneering the Global Fashion Horizon: Korean Celebrities at the Forefront
Korean celebrities are not just household names in their home country; they are global fashion icons. From redefining elegance to setting contemporary trends, stars like Stray Kids, Winter of aespa, and Rosé of BLACKPINK are making waves in the fashion industry. Here’s a closer look at their remarkable contributions.
Stray Kids: The New Face of Tommy Hilfiger
The K-pop sensation Stray Kids, formed by JYP Entertainment, are now the proud ambassadors for Tommy Hilfiger. In their "Always Together" campaign, Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. have reinvented outdoor fashion with a modern twist, drawing from the rich history of Tommy Hilfiger’s iconic designs. This year, they also made a notable appearance at the Met Gala, walking the red carpet with Tommy Hilfiger himself, donning thematic attire inspired by "Garden of Time."
Lim Ji-Yeon for LOEWE
Renowned South Korean actor Lim Ji-Yeon has joined the LOEWE family, standing alongside Taylor Russell and Yang Mi in the brand’s Spring/Summer 2024 campaign. This collaboration emphasizes the diverse emotional range required of actors, showcased through an array of textural knits, draped dresses, and twisted silhouettes in LOEWE’s latest collection.
Winter of aespa Embraces Polo Ralph Lauren
Winter, the main vocalist of aespa, brings her gentle features and irresistible charm to Polo Ralph Lauren as their new ambassador. Alongside labelmate Mark Lee of NCT, Winter epitomizes the brand’s luxury and elegance. Despite her busy schedule with aespa’s promotions, including their upcoming title track "Supernova," and contributing to popular soundtracks, Winter’s presence in the fashion world grows ever stronger.
IU: The Essence of Estée Lauder
Songstress IU has been named Estée Lauder’s newest ambassador. Her timeless beauty and graceful presence align perfectly with the values of the iconic beauty brand, making her a fitting embodiment of Estée Lauder’s sophisticated ethos.
Rosé and the RIMOWA Legacy
Rosé of BLACKPINK has joined the ranks of global ambassadors for RIMOWA, standing shoulder to shoulder with stars like Lewis Hamilton and Kylian Mbappé. She recently attended the brand’s new seasonal collection launch in Seoul. Beyond RIMOWA, Rosé also champions luxury giants Tiffany & Co., Saint Laurent, and Sulhwasoo.
Mun Ka Young and TUMI’s Exquisite Partnership
Actress Mun Ka Young, known for her roles in popular dramas such as "True Beauty" and "Find Me in Your Memory," has been announced as the ambassador for luxury travel and lifestyle brand TUMI. Her collaboration emphasizes both practicality and elegance, promising a fresh perspective and wider appeal for TUMI’s offerings.
Jeon Jung-kook: Calvin Klein’s Charismatic Ambassador
BTS’ Jungkook continues to enchant as Calvin Klein’s ambassador, showcasing stylish denim looks in their early Spring 2024 campaign. Photographed at New York City’s Grand Central Station by Mert Alas, Jungkook’s effortless style transitions seamlessly from casual to dressed-up ensembles. His collaboration with brands like Samsung, Samsonite, and Louis Vuitton, alongside his band’s success, further exemplifies his broad influence.
Hanni of NewJeans: A Rising Fashion Luminary
Hanni of NewJeans has embraced the role of Gucci’s brand ambassador with finesse. Since October 2022, she has graced numerous high-profile events, including Milan Fashion Week showcases, highlighting her unique charm and impeccable style. Prior to this, she had captivated audiences as the face of Armani Beauty, sharing the spotlight with global icons.
Minji of NewJeans: Chanel’s Triumphal Muse
Minji has achieved a significant milestone by becoming Chanel’s global ambassador, representing the brand in beauty, fashion, and watches and jewelry. Her debut cover for "ELLE Korea" in March 2023, adorned in Chanel’s iconic tweed, marks her indelible influence on the fashion scene.
Ningning of aespa Partners with Versace
Ningning of aespa has been unveiled as Versace’s global brand ambassador, embodying the brand’s luxurious and innovative spirit. Her daring fashion sense and magnetic charisma add a fresh dimension to Versace’s image, further cementing her status as an international fashion icon. She joins Stray Kids’ Hyunjin in this prestigious collaboration.
Son Heung-Min: A Style Icon Beyond the Field
Not only dominating the football pitch, Son Heung-Min of Tottenham Hotspur has also captured the fashion world’s attention. As an ambassador for Burberry, alongside his endorsement deals with TUMI, Cartier, Gillette, and Adidas, Son epitomizes a blend of imagination, innovation, and style.
Danielle of NewJeans: Burberry’s Young Star
At just 17, Danielle of NewJeans has joined Burberry’s global ambassador roster, modeling iconic pieces like trench coats and stylish printed outfits. Her distinctive style and every-ready versatility make her a perfect fit for Burberry.
Taeyong of NCT: Embodying LOEWE’s Creative Vision
Taeyong’s unique personal style and creative flair have made him LOEWE’s brand ambassador. His collaboration with the brand, highlighted by his presence at the Spring 2024 menswear show in Paris, promises many exciting future projects.
Lee Dong-Wook: The Face of Luxury Beauty
With his impeccable skin and luxurious image, actor Lee Dong-Wook is a fitting ambassador for La Mer. His previous role as Chanel’s global ambassador for their first men’s makeup collection set the stage for his current prominence in the beauty industry.
These Korean celebrities are not just stars in the entertainment world but are also pivotal figures in the fashion industry, setting trends and redefining luxury on the global stage.
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