Meta’s Recent Decision to Cancel High-End Mixed Reality Headset
In a surprising turn of events, Meta has opted to scrap a highly anticipated mixed reality headset, potentially the successor to the Meta Quest Pro, following lackluster sales of the Apple Vision Pro. Insights from Meta insiders, as reported by The Information, suggest that the device under the codename La Jolla was initially slated for a 2027 release.
- Meta’s Vision Moving Forward:
Meta’s Chief Technology Officer, Andrew Bosworth, responded to the report, emphasizing the constant experimentation and development of prototypes within the company. Bosworth highlighted that while some projects move forward, others are ultimately abandoned. - Commitment to VR and AR:
Despite the cancellation of this particular project, Meta’s dedication to virtual reality, augmented reality, and mixed reality devices remains unwavering. Anticipation is building for the upcoming launch of the Meta Quest 3S, a more budget-friendly headset.
Cost Concerns and Consumer Feedback:
The decision to cancel the high-end mixed reality headset stemmed from various factors, including the device’s use of expensive micro-OLED displays. This component made it challenging to achieve the target price point of under $1,000. Additionally, consumer response to the Apple Vision Pro, priced at a premium $3,499, influenced Meta’s decision. Reports suggest that even purchasers of the Vision Pro are frequently returning the device, leading to a pause in the development of the Vision Pro 2.
- Speculations and Rumors:
The canceled device may have been the Meta Quest Pro 2, a product surrounded by speculation. Rumors hinted at LG’s potential involvement in crafting the OLED screens for this unreleased piece of hardware. The La Jolla codename had circulated in previous rumors, adding to the intrigue surrounding the project. -
Market Performance:
Another critical aspect influencing Meta’s decision could be the comparative performance of the Meta Quest Pro, priced at $999.99, against its more affordable counterpart, the Meta Quest 3. The latter has garnered a substantial following, highlighting a potential shift in consumer preferences towards more accessible options.
Ultimately, Meta’s choice to cancel the high-end mixed reality headset reflects the company’s strategic decision-making process in an ever-evolving technological landscape. As the industry continues to grow and adapt, it is crucial for companies like Meta to navigate cost considerations, market trends, and consumer feedback to deliver innovative and compelling products.
