As tensions rise due to the ongoing trade war between the U.S. and Canada, ordinary citizens on the northern border are taking a stand. Michael Mortensen, a Vancouver development consultant, had planned a dream trip to Hawaii but pulled back due to his refusal to support a country he believes is embroiled in chaos under President Trump’s administration. Mortensen represents a growing sentiment amongst Canadians as they opt to avoid American products and travel destinations to demonstrate their opposition to U.S. policies.
The impact of this trade tension is significant, with two-thirds of Canadians reducing their purchases of American products, and 59% stating they are less likely to visit the U.S. this year. Mortensen’s decision to redirect his travel investments is echoed by Lisa Shea, a college professor, who values stability and mutual respect in her destination choices. As Canadians plan vacations, they are reconsidering trips to the U.S., with significant cancellations being reported across different age groups.
The backlash towards the U.S. government is also evident in the entertainment and music industry. Cam Hayden, a blues festival owner from Edmonton, and Sam Chungyampin, a marketing consultant from Vancouver, are just two examples of Canadians avoiding trips to the U.S. due to the current administration’s policies. With Americans facing financial losses from reduced Canadian tourism, businesses across the border are feeling the repercussions of strained international relations.
As consumers pivot away from traditional American vacation spots, destinations like Mexico, Costa Rica, and Bermuda are poised to benefit. For Lisa Ladouceur, a Toronto-based travel blogger, local travel within Canada or alternative international destinations are now a priority. This shift in travel patterns is not just about avoiding the U.S. but also about supporting countries that align with personal values and principles.
The ongoing tension between the U.S. and Canada is reshaping travel patterns and consumer choices. From canceled vacations to diverted investments, Canadians are making conscious decisions to express their discontent and stand with their beliefs. As the divide between the two countries deepens, travelers like Mortensen, Shea, and Ladouceur are leading a movement towards intentional and ethically-driven travel choices.
