Excitement is brewing among soccer enthusiasts as the 2026 FIFA World Cup approaches, and the City of Toronto is strategizing ways to secure ticket packages and potentially resell them at a profit.
During a recent sub-committee meeting, city officials explored the possibility of purchasing ticket packages directly from FIFA and then selling them, particularly targeting big corporations. This initiative aims to leverage the World Cup as an opportunity for commercial sales and fostering hospitality programs for corporate clients.
Key discussion points from the meeting included:
– Allocating $10.7 million to purchase packages directly from FIFA to secure and protect them from external vendors
– Utilizing the special event reserve fund to cover the initial costs
– Selling tickets to corporations at a marked-up price to potentially turn a profit
The World Cup hosting will see Toronto accommodating six matches, setting the stage for a bevy of opportunities for corporate involvement. However, this move has generated mixed opinions on whether it is ethical for the city to engage in the resale of game-packaged tickets.
While the city has not released specific details about the pricing of these tickets or the potential buyers, discussions are ongoing to finalize these aspects. The decision on this initiative is slated for a city council vote on March 26.
As the city navigates the intricacies of this endeavor, concerns regarding price markups and the ethical implications of profiting from ticket sales remain at the forefront. Whether this initiative will garner support from all stakeholders and serve as a viable business opportunity will be revealed as discussions progress. The City of Toronto faces a crucial decision that will determine the future course of its involvement in the 2026 FIFA World Cup.
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