As we reflect on our journey together, it’s clear that we’ve made remarkable progress in the realm of financial literacy, broadening access to our financial well-being solutions, and uplifting the communities we are dedicated to serving. Join us as we take a look back at the highlights of 2024 in our recap video!
Customer-focused Innovations
1. WiseOne™ Insights: Our groundbreaking AI-driven financial wellness solution continued to revolutionize the way we assist our customers, providing them with personalized tools to navigate, educate, and safeguard their finances effectively.
2. Google Partnership: Teaming up with Google allowed us to enhance our technology platform, enhancing our customers’ digital experience by offering timely, tailored financial insights. Our goal is to make banking simpler and more intuitive for you!
3. CashPlease Program: Nearly 3,000 small-dollar emergency loans were initiated through our CashPlease program, aiding low-to-moderate income individuals in avoiding the high fees associated with payday loans.
4. Financial Wellness Benefits Program: Introducing our Financial Wellness Benefits Program, designed to empower employers to incentivize their employees with rewards for savings, improved financial literacy, and a safety net for financial emergencies.
Continuing Our Impact
1. Lift Up Program: In partnership with the Federal Home Loan Bank of Boston, we introduced the Lift Up program to provide first-time homebuyers in Boston, Los Angeles, and Miami with up to $50,000 in down payment assistance.
2. Affordable Housing Initiatives: As a certified Community Development Financial Institution (CDFI), our focus remained on affordable housing. More than 60% of our rental housing loans supported low-to-moderate income minority communities, resulting in $0 loan losses for over 12 years.
3. Mission-driven Deposits: Our mission-driven deposits saw an $80 million increase, enabling us to provide funding for even more affordable loans.
4. Advocacy for Financial Literacy: We promoted financial literacy in schools and beyond, generating over 100 article features and 3 billion+ media impressions on financial education initiatives.
5. Awards and Recognition: In 2024, we were honored to be included in Inc.’s Best in Business list for financial services, recognizing our significant industry achievements. Additionally, we maintained exceptional customer service ratings with a 4.38 score on BBB and 4.5 on Trustpilot, reflecting our unwavering commitment to prioritizing our customers.
Looking Ahead to 2025
As we move forward into 2025, our commitment to financial wellness remains steadfast. We are excited to unveil new tools and initiatives designed to empower you and your families even further. Stay tuned for what promises to be an exciting year ahead!
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