Taking the reins as the new Chief Executive Officer of the Discover Dominica Authority (DDA), Marva Williams is embarking on a journey to carve out her own distinct legacy in the vibrant world of tourism. Stepping into the role previously held by Colin Piper for 15 years, Williams officially assumed her position on August 1, following Piper’s departure on May 4. Returning to the DDA where she previously served as the Festivals and Events Manager from 2019 to 2022, Williams brings a fresh perspective and a vision for harnessing the power of technology to promote Dominica to the world.
Embracing the challenge ahead, Williams highlighted the importance of leveraging digital tools to propel Dominica to new heights in the global tourism landscape. In a conversation with Loop Caribbean during the World Creole Music Festival, Williams emphasized the need to adapt to the changing times and embrace transparency to stay relevant. She underlined the significance of taking risks, investing in media outreach, and engaging stakeholders effectively to propel Dominica forward.
Key points from Marva Williams’ vision for Discover Dominica Authority:
- Technology as a game-changer: Williams advocates for the integration of digital technology in the promotion of Dominica to attract a broader audience and stay competitive in the tourism industry.
- Transparency and engagement: To maintain relevance, it is crucial for organizations like the DDA to be transparent, take risks, and engage stakeholders effectively.
- Continuous education and learning: Williams stresses the importance of staying informed and updated in the ever-evolving landscape of tourism to make informed decisions and drive growth.
- Strategic positioning and market research: To thrive as a premier tourist destination, Dominica must focus on strategic positioning and conduct thorough market research to understand and meet the needs of travelers.
Confident in the capabilities of her team at the DDA, Williams is set to lead the implementation of innovative promotional initiatives that will position Dominica as a top choice for tourists seeking unique experiences. By embracing technology, fostering transparency, and prioritizing stakeholder engagement, Williams is committed to steering Discover Dominica Authority towards a successful future, where the island’s beauty and charm can captivate visitors from around the globe.
