November 14, 2024
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Real Estate Insider: Secrets to Successful Brand Building and Crisis Management Revealed by Sherry Chris of Anywhere!

Real Estate Insider: Secrets to Successful Brand Building and Crisis Management Revealed by Sherry Chris of Anywhere!

In this episode of the "Real Estate Insiders Unfiltered" podcast, James Dwiggins and Keith Robinson welcome Sherry Chris, an executive adviser at Anywhere Brands and former CEO of Better Homes and Gardens Real Estate. The conversation delves into Chris’ background, leadership principles, and her outlook on the future of the real estate industry. Let’s explore the key takeaways from their discussion.

  • Evolution of Leadership:

    • Sherry Chris emphasizes the importance of implementing growth strategies rather than making drastic changes when taking on new leadership roles. She values surrounding herself with talented individuals who bring diverse perspectives and humility to the table. This collaborative approach fosters a culture of trust within the organization.
  • Building Trust:

    • Trust is the cornerstone of effective leadership, according to Chris. She believes in keeping her team members informed and involved in key decision-making processes. While consensus-building is crucial, ultimately, there should be a designated decision-maker to steer the direction of the company.
  • Overcoming Challenges:

    • Chris reflects on her tenure as the CEO of Better Homes and Gardens Real Estate, where she navigated the brand through turbulent times, such as the 2008 financial crisis. By maintaining a positive outlook and taking calculated risks, she was able to achieve significant growth and consumer recognition for the brand.
  • Empowering Women in Real Estate:

    • As a pioneer in a male-dominated industry, Chris encourages underrepresented individuals to pursue leadership positions and create a more inclusive environment. She emphasizes the importance of empowering women to overcome challenges and establish a sense of belonging within the industry.
  • Embracing Change:
    • In light of the evolving landscape of real estate, Chris advises new leaders to focus on building trust within the Realtor community by demonstrating tangible improvements. It’s essential to adapt to industry changes, such as those driven by regulatory shifts, and prioritize delivering value to consumers. Embracing change and fostering industry-wide acceptance of new business practices will drive progress and enhance trust between consumers and real estate professionals.

As the conversation draws to a close, Sherry Chris’s vision for the future of the real estate industry emphasizes the importance of embracing change, building trust, and driving innovation to create a more inclusive and consumer-centric real estate landscape. By imparting her insights and experiences, she inspires a new generation of leaders to navigate challenges, embrace change, and shape the future of real estate.

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