Krafton Makes Major Move in Indian Gaming Industry
Krafton, the renowned South Korean gaming powerhouse behind PUBG: Battlegrounds and Battlegrounds Mobile India, has made a significant acquisition in the Indian gaming scene. The company has secured a controlling stake in Nautilus Mobile, a 12-year-old Indian gaming studio, in a cash deal worth $14 million.
- Nautilus’s Popular Real Cricket Franchise:
- Nautilus Mobile is widely recognized for its Real Cricket franchise, known for catering to cricket enthusiasts.
- The Pune-based studio, with 45 employees, will retain its independence post-acquisition.
- Nautilus’s Real Cricket series, boasting titles like Real Cricket 24 and Real Cricket Premier League, has accumulated millions of downloads over the years.
- Krafton’s Strategy and Vision for Nautilus:
Krafton aims to bolster Nautilus’s expertise in mobile cricket games, particularly in the cricket-loving Indian market.
The focus is on enhancing existing titles in the short term while exploring new gaming genres in the long run.
Collaborating with Nautilus presents an opportunity for Krafton to diversify its gaming offerings and tap into new markets globally.
- India’s Thriving Mobile Gaming Landscape:
- The Indian mobile gaming sector is on a growth trajectory, driven by a burgeoning youth smartphone user base.
- Mobile games dominate the country’s gaming industry, accounting for nearly 78% of total revenue.
- Estimates suggest that India’s mobile gaming revenue could skyrocket from $640 million in 2023 to $1.1 billion by 2028.
- Krafton’s Expansion Plans and Vision:
Krafton’s interest in the Indian market stems from the country’s potential as a lucrative gaming hub.
While the success of BGMI has been notable, Krafton aims to diversify its gaming portfolio with new offerings like cricket and sports games.
The company envisions leveraging Nautilus’s strengths to attract a broader audience and forge new gaming frontiers.
In conclusion, Krafton’s acquisition of Nautilus Mobile underscores its commitment to the Indian gaming industry’s growth and potential. By investing in and collaborating with local studios like Nautilus, Krafton is poised to make significant strides in India’s dynamic gaming landscape. This strategic move sets the stage for exciting developments and innovations in the realm of mobile gaming, promising a bright future for both companies and gamers alike.
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