Remember when the COVID-19 pandemic hit and suddenly live audio was all the rage? It all started with Clubhouse paving the way, and then every other online platform followed suit. But now, live audio seems to have taken a backseat, becoming a relic of a time when we were all confined to our homes, seeking entertainment through endless streams of strangers conversing.
LinkedIn, a platform that joined the live audio trend a bit late, has now decided to bid adieu to its standalone live audio events. The company announced that it will no longer support native audio events starting next month. Users won’t be able to create new events after December 2, and any previously scheduled events will cease to function after December 31. Instead, LinkedIn plans to merge audio events with its live-streaming feature, LinkedIn Live. However, setting up streams through LinkedIn Live requires the use of third-party tools, adding an extra layer of complexity for creators.
The shift away from live audio isn’t exclusive to LinkedIn. Other companies like Facebook, Twitter, and Spotify have also discontinued their pandemic-era live audio products. Even Clubhouse, which is still around, has moved away from the format last year. Despite some technical challenges, live audio has found a new home on X.
As the era of live audio events comes to an end on multiple platforms, it’s evident that times are changing. The once-popular trend is evolving, and creators must adapt to the new landscape. It’s time to explore different avenues for content creation and engagement.
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