Have you ever noticed that some videos on Instagram seem to lose quality over time? Well, Instagram head Adam Mosseri recently shed some light on this phenomenon in an AMA this past weekend. It turns out, the reason behind it all boils down to performance.
Here are some key points from Mosseri’s insights:
- Quality Adjustments Based on Viewership: Mosseri explained that Instagram aims to showcase videos in the highest quality possible. However, if a video doesn’t receive views for an extended period, the platform may reduce its quality to optimize performance.
- Creator Bias Towards Quality: In a follow-up response, Mosseri mentioned that Instagram prioritizes higher quality for creators who drive more views. This means that creators with larger platforms may benefit from better video quality compared to smaller creators.
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Fairness Concerns: Some small creators expressed concerns about this system, stating that it puts them at a disadvantage when competing with creators who have larger followings. Mosseri reassured users that quality adjustments are made at an aggregate level, not on an individual viewer basis.
Despite these explanations, there are still doubts among users regarding the fairness of this system. Some users question whether viewers truly prioritize video quality or content itself. Mosseri acknowledges these concerns but emphasizes that in practice, the impact of quality adjustments on smaller creators may not be significant.
In conclusion, while Instagram’s performance-based quality adjustments may raise concerns among some creators, the platform ultimately aims to balance quality and performance to enhance the user experience. For creators, focusing on engaging content remains key, as viewers value substance over video quality.
