In a fast-paced world where speed and convenience reign supreme, Myntra, India’s top fashion e-commerce platform, has stepped up its game with the launch of “M-Now.” This new quick-commerce service boasts delivery of apparel and lifestyle accessories within just 30 minutes, setting a new standard for speedy deliveries in the retail industry.
Here are some key points about Myntra’s groundbreaking M-Now service:
- Embracing Changing Consumer Behavior: With consumers seeking faster deliveries of groceries, beauty, and lifestyle products, Myntra’s M-Now aims to meet these evolving expectations head-on.
- Diverse Selection of Styles: M-Now offers access to 10,000 styles across fashion, beauty, and lifestyle categories from renowned brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, and Bobbi Brown, among others.
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Plans for Expansion: Serving 70 million users monthly, Myntra plans to ramp up its quick-commerce offering to over 100,000 styles in the next 3 to 4 months, catering to a wider audience of fashion enthusiasts.
Myntra’s foray into quick-commerce was first hinted at by TechCrunch in September, when the company aimed for four-hour deliveries, a notable upgrade from its usual two to three-day time frame. Starting in Bengaluru, M-Now will gradually roll out to major cities like Mumbai, Delhi, and Pune in the near future.
Nandita Sinha, CEO of Myntra, expressed excitement over the launch, stating, “Fashion, a highly aspirational category, thrives on a diverse selection that empowers customers to style their complete look.” M-Now’s debut positions Myntra as a frontrunner among global e-commerce giants offering quick commerce in the fashion domain.
In a landscape where quick commerce is gaining traction, the Indian market is poised to hit $42 billion by 2030, making it a significant player in the e-commerce and retail sectors. High population densities in major cities contribute to the success of quick commerce, as firms optimize last-mile delivery costs to offer speedy services.
Premium beauty brands like Huda Beauty, MAC, and Estée Lauder, as well as accessory brands like Armani Exchange and Fossil, will be accessible on M-Now. Myntra’s pilot runs of M-Now have already garnered positive customer feedback, indicating a promising future for this innovative service.
As the retail industry continues to evolve, Myntra’s M-Now stands out as a game-changer, setting the bar high for quick-commerce services in the fashion arena. With a commitment to speed, convenience, and a diverse range of styles, M-Now is poised to revolutionize the way we shop for fashion and lifestyle products. Experience the future of fashion with M-Now from Myntra.
