The days of traditional green and red Christmas trees are long behind us; a new era of holiday decorating is unfolding. This season, homes across America are embracing unique, unconventional styles that radiate the individuality and creative spirit of the decorator. Forget cookie-cutter decorations; this year, it’s all about expressing personal flair and setting bold new trends.
- Retail and design experts have observed a fascinating shift in holiday decor preferences, particularly among the younger demographic. From Gen Z to millennials, there is a growing inclination towards non-traditional color schemes like pastel pink and blue, glitzy embellishments such as faux fur and feathers, and whimsical outdoor displays that defy convention.
- According to interior designer and radio host Eric Goranson, this modern approach to holiday decor reflects a desire for self-expression rather than adherence to tradition. It’s a fresh interpretation of the season, blending warmth and joy with contemporary sensibilities.
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Major U.S. retailers are catering to this evolving trend by introducing Instagram-worthy holiday collections geared towards younger customers. With programmable trees that sync with smartphones and a plethora of eye-catching decorations, brands like Michaels, National Tree Co., and Home Depot are embracing the unconventional with open arms.
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Balsam Brands, known for their Balsam Hill Christmas decorations, has expanded their offerings to include artificial twig trees adorned with fairy lights, crystal garlands, and metallic bows. Chief Merchandising Officer Jen Derry notes that customers are seeking unique pieces that make a statement and reflect their distinctive taste.
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At Michaels, shoppers can choose from a dazzling array of unconventional trees, including pink, blue, black, and orange varieties. The retailer’s themed collections range from candy-inspired decor to elegant touches inspired by “The Nutcracker” ballet, offering endless possibilities for creative holiday displays.
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With the rise of social media influence, Home Depot has embraced larger-than-life outdoor decorations that capture attention online. From oversized resin characters like Santa Claus to a towering 12-foot skeleton named “Skelly,” the retailer’s bold approach is all about creating a visual impact that extends beyond the neighborhood.
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In a departure from past traditions, younger consumers today are opting for multiple holiday trees throughout their homes. Gone are the days of one grand tree in the living room; each room is now an opportunity for festive decor that reflects personal style and creativity.
As we continue to navigate the aftermath of the pandemic, the holiday season offers a chance for self-expression and celebration. Embrace the unconventional, infuse your space with vibrant colors and unique themes, and make this festive season truly your own. Let your creativity shine bright and share your holiday spirit with the world!
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