YouTube Premium Prices Increased Across Multiple Countries
YouTube Premium users worldwide were met with unwelcome news today as reports surfaced of significant price increases in over a dozen countries. This surge in prices marks the latest wave of adjustments from Google, following recent hikes in various regions, notably the United States last summer.
The focus of the current price adjustments appears to be primarily on European countries, with some users experiencing price hikes of up to 40%, a staggering increase by any measure. This sudden spike in prices has left many subscribers increasingly dissatisfied with the service.
Here is a breakdown of the reported price changes in the affected countries:
- Ireland, Netherlands, Italy, Belgium:
- Single: From €11.99 to €13.99
- Family: From €17.99 to €25.99
- Switzerland:
- Single: From 15.90 CHF to 17.90 CHF
- Family: From 23.90 CHF to 33.90 CHF
- Denmark:
- Single: From 119 DKK to 139 DKK
- Family: From 177 DKK to 259 DKK
- Sweden:
- Single: From 119 SEK to 149 SEK
- Family: From 179 SEK to 279 SEK
- Norway:
- Single: From NOK 119 to NOK 169
- Family: From NOK 179 to NOK 269
- Czech Republic:
- Single: From 179 CZK to 209 CZK
- Family: From 269 CZK to 389 CZK
- Singapore:
- Single: From 11.98 SGD to 13.98 SGD
- Family: From 17.98 SGD to 27.98 SGD
- United Arab Emirates:
- Single: From 23.99 AED to 26.99 AED
- Family: From 35.99 AED to 48.99 AED
- Malaysia:
- Single: From 17.90 MYR to 20.90 MYR
- Family: From 33.90 MYR to 41.90 MYR
- Saudi Arabia:
- Single: From 23.98 SAR to 26.99 SAR
- Family: From 35.98 SAR to 49.99 SAR
- Indonesia:
- Single: From 59,000 IDR to 69,000 IDR
- Family: From 99,000 IDR to 139,000 IDR
- Colombia:
- Single: From 17,900 COP to 20,900 COP
- Family: From 26,900 COP to 41,900 COP
- Thailand:
- Single: From 159 THB to 179 THB
- Family: From 299 THB to 359 THB
Google attributes the price increases to sustaining service quality and supporting creators on the platform, a recurring justification used for previous increases. Interestingly, subscribers who signed up for Premium through Apple devices seem to be facing even steeper price hikes, possibly as a premium for going through Apple instead of directly through Google.
The backlash from users has been swift, with many announcing cancellations of their subscriptions. One disillusioned user from Denmark expressed, “This increase makes YouTube by far the most expensive streaming service, costing more than what I pay for Amazon Prime, Netflix, and HBO combined.”
As Google presses forward with these price adjustments, the future of YouTube Premium’s pricing strategy remains uncertain. The company walks a fine line between profitability and consumer affordability, raising questions about how much users are willing to pay for the service.
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