Introducing a Sophisticated Snack Makeover
Goldfish crackers, those iconic fish-shaped snacks adored by toddlers and found in every lunchbox, are getting a makeover. But this isn’t just any makeover – they’re growing up. For a limited time, these familiar baked cheddar crackers will transform into Chilean Sea Bass crackers in an attempt to captivate an older audience.
Here are some key points to consider about this exciting transformation:
- Campbell’s Company announced the renaming of the Pepperidge Farm snack brand on social media to appeal to a more sophisticated palate. Despite the change in name, rest assured that the recipe and the iconic smiling orange look remain the same.
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The Chilean Sea Bass crackers are only available for one week and exclusively sold online. Demand has been high, with the initial batch selling out in no time. However, the website promises a restock for those eager to try this temporary rebranding.
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This strategic move by Goldfish is meant to attract new snackers after a decline in snacking post-pandemic. In addition to the Chilean Sea Bass crackers, the brand has introduced new flavors like Goldfish Old Bay Seasoned Crackers and spicy Goldfish Frank’s RedHot Crackers to cater to adult tastes.
Danielle Brown, Goldfish’s vice-president, expressed, “We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too.”
For those intrigued to taste this elevated version of Goldfish crackers, two bags of Chilean Sea Bass crackers can be purchased for US$7.38 while supplies last at ChileanSeaBassCrackers.com. Keep an eye out for new inventory drops until Oct. 30.
In conclusion, the temporary rebranding of Goldfish crackers to Chilean Sea Bass crackers is a clever move to engage a wider audience and keep snack time exciting. Embrace the adventure and savor the sophisticated flavors while they last!
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