Are you a movie or TV show enthusiast looking for a new way to discover your next favorite title? Well, TikTok has just the feature for you! Introducing TikTok Spotlight, a revolutionary in-app hub that seamlessly integrates fan-made videos with information about movies and TV shows. Get ready to explore new content, buy tickets, or find out where to stream your favorite titles, all with just a tap on your screen.
Here’s how TikTok Spotlight works:
- Anchor Links: TikTok will automatically add anchor links to “applicable” videos on the platform. These links will lead you to landing pages filled with detailed information about the title, including cast lists, official accounts, related content, and streaming options.
- Eligibility Criteria: Not every video featuring a movie or TV show will have an anchor link. TikTok uses a combination of technology and human review to determine which videos qualify. Factors like hashtags, keywords, audio, and visual content are taken into consideration.
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Creator Incentives: While creators won’t be compensated monetarily for the added links, TikTok offers customized incentives for each spotlight campaign. Creators can receive exclusive profile frames, filters, merchandise, tickets, and more as a reward for participating.
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Analytics Dashboard: Entertainment companies that own the content can access an analytics dashboard to track trends within their fandoms. They can monitor how users are engaging with their IP and decide on any necessary actions.
TikTok Spotlight is more than just a promotional tool; it’s a unique way for fans to connect with their favorite content. So whether you’re a die-hard movie buff or a TV show fanatic, get ready to dive into a world of entertainment like never before, all within the TikTok app. Let the exploration begin!
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