HighTechLending, a leading California-based lender in the reverse mortgage industry, has recently unveiled a fresh rebrand for its wholesale channel, now known as the American Senior Lending Wholesale Division. This move is a strategic effort to align the company’s identity with its primary focus on serving older borrowers effectively.
- A Boutique Approach:
HighTechLending is committed to maintaining a boutique approach in its customer service and partner relations. This commitment aims to enhance the overall experience for its partners without compromising on the quality of service. Eric Ellsworth, the company’s Executive Vice President of Sales, emphasizes that while the company remains the same, the rebrand offers a new and revitalized brand identity. - Serving the Senior Demographic:
The rebrand underscores the company’s unwavering dedication to serving the 55-and-older demographic and addressing their financial challenges. “Our goal is to help this demographic overcome financial hurdles by providing tailored reverse mortgage solutions,” Ellsworth stated. The company’s focus is centered on providing comprehensive support and guidance throughout the loan process to meet the unique needs of older borrowers. -
Tailored Support Services:
Despite not being the largest player in the industry, HighTechLending/American Senior leverages its size advantage to deliver personalized service to its brokers and partners. With the ‘wingman program’ offering red carpet service, the company ensures that partners receive the necessary support, whether they prefer high-touch assistance or require minimal intervention. -
Expanding Reach and Service Offerings:
The company is committed to expanding its wholesale division and driving growth under the American Senior Lending brand. Rich Walker, the Vice President of Wholesale Reverse, highlights the benefits of the boutique approach in customizing service offerings to meet partner preferences. With the introduction of new wholesale staff positions, specialized partner support is a key focus for enhancing operational efficiency. -
Adding Value through Education and Support:
HighTechLending is dedicated to providing value to its partners by offering a ‘financial planning series’ webinar to educate brokers. The company’s focus on effective reverse mortgage sales tactics and efficient underwriting services aims to empower partners to grow their business successfully. The recent addition of Phil Walker as Vice President of Retirement Strategies signifies the company’s commitment to leveraging expertise in financial services to facilitate lead generation for broker partners.
In conclusion, HighTechLending’s transformation to the American Senior Lending Wholesale Division signifies a fresh chapter in the company’s commitment to offering personalized and value-driven services to partners and older borrowers alike. Through strategic rebranding and a focus on tailored support, the company aims to solidify its position in the reverse mortgage industry, ultimately benefiting all stakeholders involved.
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