Discover the Hottest Airbnb Destinations in America – Is Investing in These Cities Worth It?

Airbnb recently released a list of the top 25 trending destinations for 2025, revealing only four U.S. cities made the cut. This unexpected turn sheds light on the emerging opportunities within the short-term rental (STR) market in America. The potential for investors to capitalize on these evolving landscapes is a thrilling prospect. While the U.S. was not the dominant player in this year’s trending destinations, these four American cities have catapulted their way onto this coveted list by proving their undeniable allure to travelers from across the globe.

Below are the four U.S. cities that not only made it to Airbnb’s trending destinations for 2025 but also showcased the promising potential for investors in the STR market:

1. Green Bay, Wisconsin
   • Green Bay, known for its ardent Packers fans and beloved cheese curds, surprised many by earning a spotlight for hosting the NFL draft in 2025. This major event has put Green Bay on the map, attracting a surge of tourists and media attention.
   • Key Stats for Green Bay’s STR Market:
     • AirDNA Market Score: 21
     • Estimated Annual Revenue: $39,000
     • Average Daily Rate (ADR): $323.42
     • Occupancy Rate: 42%
     • Revenue per Available Room (RevPAR): $139.81

   This market’s seasonal spikes during events like NFL games present strategic investment opportunities for savvy investors.

2. Charleston, South Carolina
   • Charleston’s timeless charm, with its cobblestone streets and vibrant culture, has captivated visitors for years. This Southern gem continues to shine, boasting impressive STR performance metrics.
   • Key Stats for Charleston’s STR Market:
     • AirDNA Market Score: 92
     • Estimated Annual Revenue: $91,100
     • ADR: $467.01
     • Occupancy Rate: 64%
     • RevPAR: $309.82

   With exceptional market scores and high ADR values, Charleston solidifies its reputation as a consistent performer in the STR market.

3. Baton Rouge, Louisiana
   • Often overshadowed by its vibrant neighbor, New Orleans, Baton Rouge offers a quieter, more affordable alternative. Its authentic Louisiana vibe and growing popularity position it as a rising star in the STR landscape.
   • Key Stats for Baton Rouge’s STR Market:
     • AirDNA Market Score: 65
     • Estimated Annual Revenue: $24,800
     • ADR: $183.91
     • Occupancy Rate: 44%
     • RevPAR: $82.59

   Baton Rouge’s affordability makes it an attractive entry point for investors looking to capitalize on a market with steady demand.

4. Houston, Texas
   • Despite facing regulatory challenges, Houston remains a sought-after destination for visitors and events. Adapting to changing regulations and market shifts, Houston’s STR market showcases potential for investors who navigate carefully.
   • Key Stats for Houston’s STR Market:
     • AirDNA Market Score: 79
     • Estimated Annual Revenue: $30,900
     • ADR: $201.19
     • Occupancy Rate: 52%
     • RevPAR: $106.61

   Houston’s affordability and diverse attractions present opportunities for investors willing to operate responsibly within the city’s regulatory framework.

The presence of these diverse cities on Airbnb’s trending destinations list emphasizes the importance of analyzing the market thoroughly to harness its full potential. In a landscape where both established and emerging destinations offer unique opportunities, strategic investment decisions backed by data-driven insights can pave the way for success in the vibrant world of short-term rentals. Utilize tools like the BiggerPockets STR Calculator to make informed decisions and position yourself for success in trending markets.