Women and alternative investments have long been at odds, with men traditionally allocating twice as much to alts as women do. The reasons behind this discrepancy were uncovered in a recent white paper titled “Women & Alts: A Global Perspective.” Intriguing insights collected from 52 successful investors worldwide unveil the favorite alternative investments among women, shed light on ineffective marketing strategies, and point towards more successful approaches.
In the realm of finance, the gender gap is a pressing issue, particularly when it comes to alternative investments that are crucial for a well-rounded portfolio. Despite institutional investors and male retail investors embracing alts, female retail investors have been slow to follow suit. Anticipated growth in global alternative assets underscores the importance of bridging this gap and ensuring equal access to this thriving asset class.
The allure of alternative assets lies in their low correlation with traditional investment classes, offering enhanced diversification and potentially higher returns over the long term. However, defining alternative investments remains a point of contention within the industry, showcasing the vast array of options available to investors.
During the research for the white paper, the top 10 alternative assets favored by women were identified, ranging from private equity to infrastructure assets, each holding a unique appeal for female investors. It’s clear that women not only want exposure to alts but also deserve equal opportunities to partake in this growing investment landscape.
Inadequacies in marketing strategies targeting women have been a stumbling block in attracting female investors to alternative investments. Outdated stereotypes and misconceptions often color the messaging, alienating potential investors. The sentiments echoed by interviewed women in the finance industry provide enlightening perspective on this issue.
Conversely, successful marketing strategies highlighted in the white paper offer a roadmap for effectively engaging women in alternative investments. The key lies in making alts relatable, personalized, and easily understandable for female investors. By focusing on education, community-building, and relatable storytelling, financial institutions can bridge the gender gap and empower women in the world of alternative investments.
The journey toward gender equality in alternative investments is an ongoing endeavor that requires collective effort from the investment industry and marketers alike. The valuable insights shared by the participants of the white paper offer a blueprint for creating inclusive and engaging avenues for women in the realm of alts. For a comprehensive exploration of this topic, delve into the full report “Women & Alts: A Global Perspective” for a deeper understanding of the transformative potential of gender equality in the world of investments.
