Navigating the ever-evolving landscape of online visibility has become increasingly challenging, with the surge in AI-generated search results leading to a decline in organic traffic for many websites. Users are often met with AI-powered results that deter them from clicking through, leaving companies in the dark about the context of searches conducted within apps like ChatGPT or Perplexity.
The solution to this conundrum is what some refer to as Generative Engine Optimization (GEO), a concept akin to traditional SEO but tailored to the nuances of AI-driven visibility. Thomas Peham, CEO of Otterly.AI, prefers the term “AI Search Visibility Optimization,” underscoring its precision and relevance in today’s digital landscape.
Otterly.AI, a burgeoning Austrian startup, offers a dashboard for businesses and advertisers to monitor and enhance their performance in AI search results. While competitors like Profound are still in closed beta, Otterly has recently emerged from stealth mode, surpassing 1,000 users as it forges its path in the industry.
At the core of Otterly’s mission is to empower marketers to adapt to the paradigm shift caused by AI Overviews, an innovation introduced by Google resulting in zero-click searches that limit user engagement beyond the search engine. For instance, Otterly identified the impact of AI Overviews on a SaaS company’s organic search rankings in the US, prompting a strategic reevaluation of its SEO approach.
To translate this intelligence into actionable strategies, Otterly is integrating a recommendation engine into its platform while transitioning to more frequent tracking schedules. By allowing marketing teams to experiment and swiftly assess content performance, Otterly aligns with the ethos of AI Search Visibility Optimization, emphasizing brand visibility alongside click metrics.
Behind the scenes, Otterly’s journey is fueled by a dynamic trio – Thomas Peham, Josef Trauner, and Klaus M. Schremser – each bringing a wealth of experience from their respective fields. With a shared vision to become the go-to tool for AI search optimization akin to Semrush or Ahrefs in the SEO realm, Otterly is pioneering a new wave of digital marketing strategies.
Looking ahead, Otterly aims to foster collaboration within the industry, as evidenced by an upcoming partnership with Semrush. By prioritizing customer growth and product innovation over external funding, Otterly is poised to redefine the narrative of AI Search Visibility Optimization. Together, they embark on a journey towards reshaping the digital marketing landscape for the better.
