Are you ready to ignite your business, embrace new technologies, and prepare for market shifts? Inman Connect New York invites you to embark on the Next Chapter from Jan. 22-24, 2025. Join thousands of real estate leaders in this transformative journey.
Embracing Change at Mega Agent Camp
At Keller Williams’ annual Mega Agent Camp in Austin, Texas, 5,000 agents gathered for three days of learning and innovation. While the usual topics like social media strategies and lead generation were discussed, agents were also gearing up for impending changes in buyer-broker commissions. This deadline loomed over every session, making agents brace for an uncertain future.
Jason Abrams’ Insights
Ten minutes before his keynote address, Keller Williams’ Jason Abrams shared his thoughts on navigating these changes. He highlighted the concept of being "antifragile," not just surviving but thriving under stress. The key message was to focus on growth and strength amidst challenges. Another crucial idea discussed was the importance of winning the morning to win the day, emphasizing daily actions that move businesses forward.
Empowering Agents to Thrive
As the industry approaches the deadline for commission changes, the focus is on guiding agents to embrace change and emerge with stronger businesses. Providing accurate information, understanding rule changes, and waiting for best practices are vital steps for agents in this transition. Keller Williams emphasizes the significance of local relationships in real estate and advocates for following rules while allowing room for best practices to evolve.
Core Skills and Strategies
Return to basics and hone core skills. Keller Williams introduced the "Value²" course, emphasizing the value consumers are willing to pay for and how it helps buyers and sellers achieve their goals. Agents are encouraged to articulate their value proposition clearly and consistently to clients, leveraging social media, sphere of influence, and other platforms to reach a wider audience.
Preparing for Change
As a people development company, Keller Williams has been proactive in preparing agents for change. Setting up open houses, crafting specific courses, and publishing playbooks are part of their strategy. Bringing their top leaders together at Mega Agent Camp offers a perfect opportunity to discuss upcoming changes and equip agents for success in the evolving real estate landscape.
As the industry evolves rapidly, now is the time to embrace change, focus on core skills, and empower agents for success. Keller Williams is paving the way for agents to thrive amidst uncertainty and capitalize on opportunities in the changing market. Join the forward-thinking community at Inman Connect New York in 2025 and be part of the transformative journey ahead.
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