Introducing Graze: Revolutionizing the Bluesky Social Network Scene
Graze, a startup that revolutionizes the way you interact with Bluesky feeds, has become a hot topic among investors. Offering tools to create, customize, publish, and manage Bluesky feeds, Graze is paving the way for feed creators to monetize their content through advertising, sponsored posts, and subscriptions.
The success of Graze lies in its innovative approach to building a viable business model for Bluesky, outpacing the social network itself. Investors are taking notice as Graze gears up to close an oversubscribed pre-seed round of funding.
- Unprecedented Growth Trajectory
Co-founder and CEO of Graze, Peat hills, remarks on the astounding early-stage growth of the tool. He shares, “I’ve been doing tech startups for 30 years and this is actually the craziest early-stage growth curve I’ve ever seen.” From zero to serving hundreds of thousands of unique visitors daily, the growth is all organic, driven by word of mouth. - The Founders’ Background
Co-founders Peat hills and Devin Gaffney bring a wealth of experience to Graze. With their roots in social media and network analysis, the duo previously worked on Little Bird, a social data analysis startup. Now, they’re utilizing Bluesky’s “Jetstream” to power Graze and create personalized feeds for users. -
Seizing the Opportunity
Following major shifts in the social media landscape, especially after the mass exodus from X to Bluesky, the founders saw a gap in the market. This led to the creation of Graze, allowing Bluesky users to curate custom feeds based on their preferences and interests. -
Monetizing Custom Feeds
Graze stands out as one of the few platforms that enable users to monetize their custom Bluesky feeds. With sponsored posts seamlessly integrated into the feeds, creators can set their own rates and maintain complete control over the content. This approach ensures a balanced ecosystem, preventing users from being bombarded with ads. -
A Focus on Privacy and User Experience
Respecting Bluesky’s privacy guidelines, Graze ensures that ads are not targeted based on personal data. Instead, advertisers reach their desired audience through relevant feeds. Additionally, Graze will introduce tools for private feeds and subscription-based content, offering creators a 30/70 revenue split akin to the App Store.
In essence, Graze is changing the game for Bluesky users, empowering them to take control of their social media experience. With a talented team and innovative solutions, Graze is set to redefine how we engage with social networks.
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