The Real Brokerage has been focusing on recruitment efforts to drive its growth in the year 2024, and the digital brokerage platform is continuing to expand this week with a new affiliation.
Real recently announced its affiliation with ROVI Homes, a brokerage operating in the New England states of Massachusetts, Connecticut, and Rhode Island, as well as Sarasota, Florida. This move has led to 150 agents joining Real’s platform, strengthening its presence in the areas where ROVI operates.
- Innovating Tradition
ROVI Homes, founded by CEO Steve Rovithis in 2015, was created to provide agents and clients with alternatives to traditional franchise models, emphasizing innovative approaches in the real estate industry. Over the years, ROVI has seen substantial growth in agent count and generated $2 billion in home sales. This success also earned ROVI a spot on the Inc. 5000 list of the fastest-growing private businesses in the U.S. in both 2020 and 2021.
Utilizing technology and specialized services, such as listing and transaction coordinators, ROVI Homes has established a unique approach to real estate practices that align with Real’s values of innovation, excellence, and collaboration.
- Shared Vision for Growth
Real President Sharran Srivastava expressed his excitement about the affiliation, stating, “ROVI Homes represents everything we value at Real — an innovative approach, an outstanding track record, and a collaborative culture. Steve and his team are exactly the types of professionals we want on our team as we continue to grow.”
Steve Rovithis praised Real for its focus on technology and education, emphasizing how the platform’s culture, technology platform, training program, and commitment to long-term wealth building opportunities align with ROVI’s own values and mission.
- Elevating the Industry Standard
With ROVI Homes now part of Real’s innovative ecosystem, both organizations aim to raise the industry standard and provide unparalleled opportunities for agents and clients alike. The shared commitment to excellence and growth is expected to lead to significant advancements in the real estate industry.
- Future Expansion
Aside from the recent affiliation with ROVI Homes, Real has also added 400 agents from Amerivest Realty in November to further strengthen its presence in multiple states. Looking ahead to 2025, Real is poised to unveil additional expansion plans, continuing its momentum in the competitive real estate market.
As the real estate industry continues to evolve, partnerships and affiliations like the one between Real and ROVI Homes demonstrate a shared dedication to innovation, growth, and excellence. By collaborating with like-minded professionals and organizations, both companies are well-positioned to shape the future of real estate and create exciting opportunities for agents and clients alike.
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