For over 50 years, Southwest Airlines has operated with an unconventional open-boarding system, allowing passengers to choose their seats as they board the aircraft. However, the airline has announced a major change in this procedure, deciding to assign seats to passengers before departure, aligning itself with other major airlines.
Through extensive research, surveys, and testing, Southwest Airlines identified a shift in passenger preferences. The majority of travelers now prefer knowing their seat assignment prior to reaching the airport. This change marks a significant departure from the efficiency-driven open-seating approach that helped Southwest maintain profitability even through challenging times like the coronavirus pandemic.
Here are some key points to consider regarding Southwest Airlines’ transition to assigned seating:
– Passengers will now check in exactly 24 hours before their flight to secure their boarding position.
– The change aims to cater to the changing preferences of travelers who desire a known seat assignment.
– The airline will introduce premium seating with extra legroom and offer red-eye flights on select routes starting in mid-February.
Southwest Airlines acknowledges that some passengers may resist this change, as they have in the past with other modifications. Southwest’s CEO, Robert Jordan, expressed confidence in winning over these customers, highlighting that 80% of current customers and 86% of potential customers prefer assigned seating.
This shift in policy comes at a time when Southwest Airlines faces pressure from investors for improved financial performance and adaptability. The decision to overhaul the boarding process coincided with a decline in quarterly profits, reflecting the broader challenges facing the aviation industry.
In conclusion, Southwest Airlines’ move to adopt assigned seating signifies a step towards modernization and improved passenger experience. By aligning with industry standards and adapting to changing preferences, the airline aims to maintain its competitive edge and meet evolving customer expectations.
