THE FINANCIAL EYE News Boost Your Brokerage’s Reputation: Dive into Community Engagement Today!
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Boost Your Brokerage’s Reputation: Dive into Community Engagement Today!

Boost Your Brokerage’s Reputation: Dive into Community Engagement Today!

When the call for volunteers to help the homeless came from a motorcycle ministry in downtown Albuquerque, Rose Varona felt a spark ignite within her. This spark led her to dedicate her late nights to distributing food, drinks, prayers, and resources to those in need alongside her family. The experience was eye-opening for her children, emphasizing the importance of gratitude and compassion for others.

Reasons to Get Involved

  1. Community Engagement: Building strong relationships and contributing to better neighborhoods is a significant outcome of volunteer efforts.
    • "Participating in community events and philanthropic activities has not only helped us build a positive reputation but has also deepened the connection people feel towards our brand," Varona explains.
    • Engaging with the community has opened doors to valuable networking opportunities and meaningful relationships.
  2. Health Benefits: Research has emphasized the positive impact of volunteering on overall health and well-being.
    • A study by Harvard T.H. School of Public Health shows that even two hours of volunteering a week can reduce the risk of early death and improve well-being.

Find Your Passion and Follow It

For Francesca Lampert, volunteering allows her to channel her energies outward and extend help beyond her clients. As a real estate practitioner, she sees it as an essential part of her job in aiding her community.

  • "Good real estate agents are community pillars, advocating for local issues and actively partaking in community wins," Lampert states.

For Lampert and her partner, Bob Johnston, establishing the Community Builders Foundation exemplifies their commitment to helping the aging population age in place and stay connected with their communities. Their initiative stems from personal experiences and highlights the importance of a close-knit neighborhood.

Inspire Your Agents to Get Involved

Lampert believes in leading by example to encourage other agents to engage in community efforts. By making volunteer opportunities accessible and fun, leaders can foster a sense of community and goodwill within their brokerage.

  • Providing various opportunities, such as hosting seasonal drives and sponsoring local events, not only benefits the community but also strengthens office culture.

Varona agrees that integrating volunteer activities into the workplace enhances team bonding, promotes personal well-being, and cultivates loyalty among staff, agents, and the brokerage.

  1. Ideas for Brokerages and Leaders to Get Involved
    • Partner with Local Businesses: Collaborate to offer promotions or discounts, boosting local economies and community relationships.
    • Volunteer at Your Kids’ School: Impact the organizations you’re a part of and connect with your community.
    • Host Community Workshops: Position yourself as an expert by offering free real estate workshops.
    • Pursue Your Passions: Dedicate time to causes that matter to you, fostering personal growth and community connections.
    • Donate: Give back by donating a percentage of commissions to charity or involving clients in charitable contributions.

In conclusion, engaging with the community not only solidifies a brokerage’s presence but also fosters a culture of care and connection. Prioritizing community involvement goes beyond the bottom line, leading to successful relationships and a positive impact on both individuals and businesses.

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