Boost Sales Now! Quick Tips to Revitalize Agents and Keep Them on Track

Do you ever find yourself trapped in a cycle of ineffective practices that aren’t translating into leads or sales? Tammi Brannan, the founder of Blueprint Process, believes we all have the potential to get stuck in our ways in various aspects of life, including real estate. Often, we cling to familiar tactics, hoping that repetition will somehow yield new results.

Feeling like you’re spinning your wheels is a common dilemma, but it doesn’t have to be an unbreakable cycle. Tracey Royal, the vice president of agent development at Coldwell Banker Realty, emphasizes that in the real estate industry, learning should be a continuous journey. Agents need to focus on their goals, align themselves with successful strategies and individuals, and be open to stepping out of their comfort zone to achieve success.

Structural support from brokers is crucial in guiding agents away from unproductive paths and towards a rewarding career in real estate. Here are some key points to consider:

1. Understand Where the Problem Lies:
   • Absence from training sessions or lack of engagement with provided resources indicates an agent might be struggling.
   • Regularly review office reports to identify underperforming agents and provide necessary support to help them improve.
2. Know Their Time Busters:
   • Avoid paying for leads that don’t convert and attending real estate events without a clear plan.
   • Verify professional advice from online sources before relying on them and ensure subscription resources are utilized effectively.
   • Don’t attend trainings without following through on what was learned to avoid wasted time.
3. Help Them Get Unstuck:
   • Spotlight successful agents during meetings to share best practices and experiences.
   • Encourage seeking mentors, participating in group coaching, and learning strategies from successful peers.
   • Guide agents in setting goals and formulating business plans to stay focused on essential tasks.

Remember, building a successful career in real estate requires time, dedication, and a willingness to adapt. By steering away from unproductive practices, seeking guidance and support, and maintaining a clear roadmap, agents can refocus their efforts and break free from the cycle of spinning their wheels. Leaders play a crucial role in nurturing agent confidence and helping them realize their unique strengths to achieve their full potential.