Pieter Verkade Takes the Helm at Digicel
In a strategic move to drive growth and innovation, Digicel (Trinidad and Tobago) Ltd. has appointed Pieter Verkade as its new Chief Executive Officer. The Netherlands-born Verkade stepped into his new role on February 21, succeeding Abraham Smith, who had served as CEO since October 2020.
What sets Verkade apart is his extensive international experience in the telecommunications industry, spanning over 27 years. Known as “P+” for his positive management approach, Verkade has held various leadership roles such as CFO, CMO, CCO, and CEO in 14 different countries across Europe and Africa.
Here are some key points about Pieter Verkade:
– Verkade served as the General Manager of Digicel’s ABC operations in Aruba, Bonaire, and Curacao.
– His telecom expertise includes roles in Orange Group London and the Netherlands, Telenor Mobile, KPN Belgium, AT&T, and MTN Group.
– Verkade was instrumental in the digital transformation of MTN Group as Group Chief Commercial Officer.
Marcelo Cataldo, Digicel Group CEO, expressed his excitement about having Verkade on board, highlighting his vision, understanding of the telecommunications landscape, and customer-centric approach. Verkade’s vast experience in brand management, marketing, sales, digital services, and financial management will be valuable assets in leading Digicel Trinidad and Tobago into its next phase of growth.
Verkade is enthusiastic about his new role, eager to work with the talented team at Digicel to deliver exceptional services and innovative solutions to customers in Trinidad and Tobago. With a strong focus on team building and fostering a culture of innovation, Verkade aims to leverage his expertise to enhance customer service and drive growth in this dynamic market.
Aside from his professional achievements, Verkade holds a BSc in Business Economics and Marketing. Outside of work, he enjoys sailing, tennis, reading, and music. Having lived in Ireland with his wife and two daughters, Verkade brings a unique perspective and a wealth of experience to the telecommunications landscape in Trinidad and Tobago.
In conclusion, Pieter Verkade’s appointment as CEO marks a significant milestone for Digicel Trinidad and Tobago. His strategic vision, experience, and leadership skills position him as the ideal candidate to steer the company towards continued success and growth. As Verkade takes the reins, the future looks promising for Digicel and its customers in Trinidad and Tobago.
