The allure of rooftop solar in Alberta has surged in popularity, but with it has come a disturbing increase in deceptive sales tactics by opportunistic individuals looking to capitalize on the growing trend. Alberta’s radiant skies and a deregulated power market have made it a prime location for Canada’s residential solar industry. In Calgary alone, Enmax, the city-owned utility, has seen a nearly 600 percent increase in approved microgeneration applications since 2020.
- Factors Driving Demand:
- Soaring electricity rates in the province
- Federal government’s Greener Homes incentive program
The influx of companies in the sector has grown rapidly, with over 100 professional solar installers now operating in Alberta. However, as the number of solar panels on rooftops increases, so do consumer complaints. Reports of scams and disreputable business practices are becoming more prevalent, casting a shadow on the industry.
- Consumer Complaints:
- Town of Nanton warning residents of potential scams
- Aggressive sales tactics leading to buyer’s remorse
Although many homeowners report satisfaction with their solar installations, stories of pushy salespeople and false advertising persist. Heather MacKenzie of Solar Alberta acknowledges the presence of bad actors in the industry but highlights the importance of distinguishing them from reputable practitioners.
- Calls for Regulation:
- Alberta government’s consumer investigations unit receives uptick in complaints related to solar energy
- Advocates suggest extending ban on door-to-door sales to include residential solar
To protect consumers and maintain the integrity of the industry, there are suggestions for regulatory measures. Some propose granting authority to organizations like Solar Alberta to enforce stronger rules within the industry, while others advocate for extending existing bans on door-to-door sales to include residential solar.
The ethics and legality of sales tactics within the solar industry remain a point of contention, with conflicting opinions on the necessity of door-to-door sales. As the industry continues to grow, the importance of transparency and consumer protection becomes increasingly paramount to ensure the sustainability and reputation of Alberta’s solar sector.
