The universe of Star Wars has always been driven by the powerful and mysterious Force, but it seems that this force is weakening. The recent disappointment of Disney’s spin-off TV series, The Acolyte, has left many wondering about the future of the franchise. As Ubisoft prepares to launch its new game, Star Wars Outlaws, there is a sense of anticipation mixed with anxiety. The French video game company has already faced challenges, with its shares plummeting due to weaker-than-expected financial results. All eyes are now on the success of Outlaws, as it is seen as a crucial opportunity for Ubisoft to regain its footing.
- The Unpredictable Market:
- Ubisoft’s first-quarter results have once again highlighted the unpredictability of the gaming industry. Delays in new releases have disrupted the company’s earnings, causing concern among shareholders.
- With the upcoming launch of Rainbow Six Mobile and a new Division game postponed to next year, the focus shifts to this year’s titles, particularly Outlaws and the next Assassin’s Creed installment, Shadows.
- Anticipation vs Reality:
- Despite high hopes for Outlaws, the initial reception has been mixed. The trailer was met with criticism and ridicule, raising doubts about the game’s potential success.
- Fans have also expressed frustration over the high pre-order price of £60 or $70 for the base game, adding to the pressure on Ubisoft to deliver a compelling gaming experience.
- Financial Expectations:
- Ubisoft’s guidance for the second quarter suggests that Outlaws sales may not meet expectations. The company forecasts net bookings of €500mn, significantly lower than market projections.
- Analysts have revised their estimates for Outlaws sales, with some predicting only 5mn copies to be sold in the quarter, down from previous forecasts of 8mn.
As Ubisoft struggles to meet financial targets and regain investor confidence, the success of Outlaws and Shadows will be crucial. The company’s shares are currently trading at the bottom of their historical valuation range, reflecting the uncertainties surrounding its future. However, there is still potential for Ubisoft to turn things around with its strong intellectual property and creative endeavors. Investors and fans alike will be watching closely to see if Ubisoft can restore the balance and recapture the magic that made its games so beloved.
