In the quiet town of Saratoga back in 1976, two young boys, Ryan and the narrator, crossed paths and ignited a friendship that would shape their futures. Ryan, a rebellious skateboarder, and the author, a young surfer, found a connection that went beyond their shared love for adrenaline-inducing activities. Little did they know, this encounter would plant the seeds for a future partnership that would come full circle decades later.
- The Beginnings of Sereno:
As the boys matured, their rebellious nature morphed into ambition, leading them down different paths that eventually converged in the world of real estate. Through executive roles and shared experiences, they nurtured a spirit that would later give birth to Sereno Real Estate, a company founded on the principles of authenticity and genuine connection. - The Heart of Sereno:
Through their partnership with Mike and the leadership team, the founders of Sereno found a kindred spirit that resonated with their values. While acknowledging the importance of business acumen, they recognized the significance of leading from the heart and fostering a positive, nurturing environment for their team. -
Staying Local vs. Going Corporate:
Choosing to remain locally owned was a deliberate decision rooted in the belief that real estate is a deeply personal industry. The relationship between agents and their brokerage owners mirrors the connections they form with clients going through life-changing experiences. By staying true to their roots, Sereno prioritizes meaningful relationships over corporate structures. -
Recruiting and Retention:
Sereno’s recruiting strategy is centered around their core values, emphasizing the heart and soul of the company. Drawing inspiration from luxury brands like Christie’s, they aim to create an environment that attracts and retains top talent based on shared values and a strong sense of community. -
Lessons in Leadership:
As the conversation draws to a close, the founders reflect on essential leadership lessons learned over the years. They emphasize the importance of earning respect over seeking approval, as well as the value of humility in making sound decisions based on empathy and integrity.
In conclusion, the story of Sereno Real Estate is a testament to the power of genuine connections and shared values in building a successful business. By staying true to their roots, prioritizing personal relationships, and leading with empathy and integrity, the founders have created a company that not only thrives in the competitive real estate industry but also fosters a sense of community and belonging among its team members.
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