Piers Morgan Takes Control of Media Venture
Piers Morgan, the renowned British presenter, has made a bold move to acquire his own YouTube-based media venture from News UK, almost a year post the demise of Rupert Murdoch’s TalkTV broadcasting venture. Morgan’s production company, Wake Up Productions, is set to take over the Piers Morgan Uncensored show on YouTube, with ambitious plans to expand and diversify the Uncensored brand in the flourishing US market. While News UK will continue to have a stake in the digital news business for the next four years, Morgan’s purchase allows him and his team the liberty to concentrate on growing Uncensored as a standalone business, both editorially and commercially, with aspirations to extend beyond just him and his content.
Key points to note regarding Piers Morgan’s media venture:
- Morgan’s decision stems from a desire for more independence and control over the Uncensored brand, allowing him to steer its growth in the dynamic US market.
- The recent US election has highlighted the growing influence of platforms like YouTube in shaping media narratives, propelling Morgan to invest strategically in expanding his reach online.
- A partnership with Red Seat Ventures, a media talent firm with experience working with right-wing commentators, has been established to boost sponsorship and revenue for the Uncensored brand in the US.
- Piers Morgan Uncensored boasts a substantial international following, with over 3.6 million YouTube subscribers, featuring interviews with prominent figures like Donald Trump, Volodymyr Zelenskyy, and Benjamin Netanyahu.
Morgan’s departure from News UK last year, coinciding with the closure of TalkTV, marked a pivotal moment in his career, prompting questions about his future endeavors. Transitioning his Uncensored show to News UK’s YouTube channels signified a significant shift, effectively marking the end of Murdoch’s TalkTV venture. Despite his prominence on TalkTV, Morgan’s decision to take control of his media venture signals a new chapter in his career, presenting an opportunity to explore diverse avenues in the digital landscape.
In closing, the closure of TalkTV and Morgan’s subsequent venture into digital media underpin News UK’s strategic shift towards online platforms and digital channels. The evolving media landscape necessitates innovation, fostering collaborations with standout journalists like Piers Morgan to engage global audiences through established brands, reflecting a wider trend towards digital media consumption. Piers Morgan’s foray into an independent media venture signals a promising journey ahead, with Uncensored poised for growth and evolution in the ever-changing media landscape.
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