In the digital realm of social media, where videos reign supreme, the quality of content can significantly impact its visibility and reach. According to Adam Mosseri, the Meta executive overseeing Instagram and Threads, the popularity of a video dictates its display quality on Instagram. In a recent video shared through The Verge, Mosseri revealed that Instagram strives to showcase videos in the highest quality possible. However, if a video does not attract viewers initially, it may be downgraded in quality over time.
While Meta had previously discussed implementing varying encoding configurations based on video popularity, the recent revelation sparked a wave of questions and criticisms from users on Threads. One user even went as far as labeling the company’s approach as “truly insane.”
In response to the feedback, Mosseri shed more light on the topic, emphasizing that video quality adjustments occur at an aggregate level, not on an individual viewer basis. He clarified that creators who generate higher viewership receive higher-quality encoding, indicating a preference for popular creators. This raised concerns among users, suggesting that the system may inadvertently favor well-known creators while hindering smaller ones.
Addressing these concerns, Mosseri acknowledged the validity of the issue but stated that video engagement primarily depends on content rather than quality. He emphasized that quality remains vital for creators, suggesting that the impact of quality adjustments on viewership is minimal.
While the connection between video popularity and quality may raise concerns about fairness, Mosseri’s reassurance regarding the minimal effect of quality adjustments on viewer interactions offers a new perspective. As the debate continues, focusing on quality content creation may prove to be key for creators seeking to stand out in the dynamic landscape of social media.
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