Cricket West Indies (CWI) has recently inked new media rights deals for the Pakistan, the Middle East and Africa (MENA), and South-East Asia (SEA) markets, signaling an exciting development for cricket enthusiasts. These agreements promise exclusive broadcast and digital access to West Indies international and regional cricket, ensuring that fans in these regions can enjoy top-tier cricket content.
Here are some key points to note about these new media rights agreements:
- CWI has partnered with Tampad for the Pakistan market and with Cricbuzz for the MENA and SEA markets.
- Fans can look forward to live coverage of West Indies home internationals, regional tournaments, and Pakistan tours in 2025 and 2026.
- Tampad and Cricbuzz will provide digital coverage for Pakistan and air West Indies cricket matches on CricbuzzTV channels in the MENA region.
- Cricbuzz also extends its coverage across South East Asia.
In a statement, CWI’s chief executive, Johnny Grave, emphasized the importance of these partnerships in expanding the global reach of West Indies cricket. “These new media rights agreements for Pakistan, MENA, and SEA are a vital step in ensuring that West Indies cricket continues to grow its global fan base,” Grave said. “By partnering with Tapmad and Cricbuzz, we are securing broad coverage across critical markets, allowing fans in these regions to access top-tier cricket content on both linear and digital channels.”
The agreements were facilitated by CWI’s media consultants, Pitch International. CWI expressed confidence that these partnerships will bring West Indies cricket to millions of fans across Pakistan, the Middle East and North Africa, and South-East Asia, further enhancing the global appeal of the game.
In conclusion, these new media rights agreements mark a significant milestone in the strategic direction of West Indies cricket. By making the sport more accessible to fans around the world, CWI is not only maximizing reach and revenue but also ensuring that the captivating spirit of West Indies cricket continues to captivate audiences across different continents.
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