Are you craving a crunchy, savory snack that hits the spot every time? Look no further than those irresistible prepackaged treats that never fail to satisfy your taste buds. Chips, with their addictive crunchiness, have a way of making you devour an entire bag in one sitting. It’s no wonder that Americans collectively devour over 1.85 billion pounds of chips annually, with Frito-Lay reigning supreme in the chip market, commanding a whopping 60% share.
Doritos, a proud member of the Frito-Lay brand under the umbrella of PepsiCo, a global food and beverage powerhouse, stands tall as the best-selling flavored tortilla chips label in the United States. In fact, according to PepsiCo’s Q3 earnings report, Frito-Lay raked in a substantial $5.9 million in revenue, securing its position as the second-highest profit earner in their portfolio.
Exciting news is on the horizon for Doritos enthusiasts—brace yourself for a culinary adventure unlike any other. PepsiCo recently revealed plans to unveil the Doritos After Dark restaurant, a first-of-its-kind establishment at Crypto.com Arena in Los Angeles, California. This innovative eatery promises to revolutionize Mexican and East Asian cuisines by infusing every dish and drink with the iconic Doritos flavor profile. From luscious desserts to delectable entrees and tantalizing cocktails, the Doritos After Dark restaurant will be a haven for foodies seeking a bold culinary experience.
To experience the magic of Doritos After Dark, patrons will need to snag a ticket to a scheduled event at Crypto.com Arena. For those unable to attend a ticketed event, fret not! Doritos will host a free Doritos Night Market pop-up, featuring the same mouthwatering creations, for one night only on November 15th at Peacock Place in Los Angeles, CA. The extensive menu includes innovative offerings like Doritos-infused tequila margarita, ramen-filled burrito, nacho-sprinkled dumplings, classic loaded nachos, and an unconventional vanilla cone.
“The Doritos brand has always championed boldness and creativity. The dishes and drinks at Doritos After Dark are designed to elevate fan favorites with the signature flair and audacity that only Doritos can provide,” stated Wiley Bates, Culinary Senior Principal Scientist at Frito-Lay.
Following the grand announcement of the Doritos After Dark restaurant, die-hard fans flocked to social media platforms to express their excitement. A TikTok video featuring the restaurant launch went viral, igniting a frenzy of comments from eager enthusiasts. Users shared their enthusiasm for the bold culinary concept, with many commenting on their desire to see more Doritos restaurants in their vicinity.
The anticipation is palpable, and the excitement is infectious! Experience the bold flavors of Doritos After Dark for yourself and savor a culinary journey unlike any other.
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