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Open your eyes to a world of free updates by subscribing to Media myFT Digest – the gateway to the latest news in your inbox. Amazon is ready to revolutionize the landscape of advertising by expanding its reach across Prime Video’s popular television shows and movies as it makes a bold move into ad-funded streaming services.

1. Prime Video’s Expansion: Despite initial concerns, Amazon reports that the introduction of advertising on its Prime Video platform did not lead to a significant decline in subscribers. In fact, the company is now gearing up to enhance the advertising opportunities available to brands in 2025.
2. Advertising Competition: Amazon enters a fiercely competitive domain of ad-supported streaming services, joining the ranks of platforms like Netflix, HBO Max, Paramount+, and Disney+. The company offers lower-priced ad-supported tiers to attract a wider audience while maintaining ad-free subscription options.
3. Customer Experience: Amazon strategically launched Prime Video with a limited advertising presence, respecting viewers’ preferences. The gentle introduction of ads without disrupting the viewing experience has been well-received by audiences. Additionally, the company automatically enrolled existing subscribers into the ad-supported tier, with the option to upgrade to a premium ad-free service.
4. Innovative Ad Formats: Amazon will introduce interactive and "shoppable" ad formats on Prime Video, allowing viewers to engage with brands seamlessly while watching their favorite content. This innovative approach aims to blur the lines between advertising and shopping, enriching the viewer experience and potentially boosting sales on Amazon’s retail platform.
5. Content Expansion: Amazon continues to invest in original content, including new shows like Mr & Mrs Smith, Road House, Fallout, and Rings of Power. The streaming service will unveil a slate of exciting new shows and movies in the coming year, promising diverse entertainment options for viewers globally.

Streaming services have shown uncertainty in content spending following intense competition for subscriber growth. However, Amazon remains committed to enhancing its content library, expanding its advertising capabilities, and providing an enriched viewing experience for its audience. As Amazon’s Prime Video enters a new chapter of advertising, viewers can expect an innovative and engaging platform that seamlessly integrates brand messaging with premium entertainment. Subscribe to Media myFT Digest to stay ahead of the curve and embrace the future of streaming services.