Ride the Post-Storm Surge: Get ready to shake things up with Ginger Wilcox!

The storm has passed, and now it’s time to prepare for what lies ahead. Better Homes and Gardens Real Estate President, Ginger Wilcox, shares her insights into navigating the challenges of the real estate industry.

Embark on a journey of discovery at Inman Connect New York from Jan. 22-24, 2025. The Next Chapter awaits, beckoning you to join thousands of real estate leaders as they gear up for what’s next.

A few years back, I set sail on a voyage to Belize with my kids, pursuing a lifelong dream of learning to navigate the open waters. Little did I know that the drills we practiced on that 55-foot catamaran would prepare us for the storm that lay ahead.

1. Master the art of charting your course
   Update your business plan, aligning your professional development goals with your personal aspirations. Balance is key; ensure your work complements rather than competes with your personal life.

2. Sail towards new horizons with enhanced skills
   Seek out new skills, certifications, and marketing strategies to propel your journey to new heights. Embrace innovation and take your marketing game to the next level.

3. Adapt and thrive in changing tides
   Regularly review your tactics and recalibrate for maximum impact. Identify what works, what needs improvement, and what’s no longer serving your goals. Stay nimble and drive towards your full potential.

4. Foster a culture of listening and learning
   Engage with key stakeholders to improve your services. Listen to your clients, partners, and community to understand their needs and how you can add value to their lives. Communication is the key to growth.

5. Create ripples in your industry
   Leave your mark by engaging with your local community, curating valuable content, and leveraging media opportunities to showcase your expertise. Become the navigator of your destiny, guiding your ship through uncharted waters.

Just as calm waters do not make a skilled sailor, a good navigator, crew, and ship determine the course of your journey. So, hoist your sails, chart your course, and let the winds of change carry you towards new horizons.

Ginger Wilcox, at the helm of Better Homes and Gardens Real Estate, inspires real estate professionals to weather any storm and chart their course towards success.